Virgin Atlantic A Premium Brand Assignment Example | Topics and Well Written Essays - 2000 words

Virgin Atlantic A Premium Brand - Assignment Example The airline industry is one of the fastest growing industries in the world. The airline industry is playing a major role towards the growth of the world economy and also helping to increase tourism activities. The concept of high quality and money worthy airline was introduced in 1984. Virgin Atlantic is world’s first luxurious airline established by the founder of Virgin Group, Richard Branson. Virgin Atlantic is headquartered in West Sussex, UK. Nowadays the company is operating globally. For example, Virgin Atlantic provides airline service in countries such as Australia, Caribbean, China, Hong Kong, India, Japan, Nigeria, South Africa, Dubai, and the USA. At present Virgin Atlantic Airways has a fleet of ten Airbus A330-300s, Four Airbus A340 aircraft, and five Boeings 747. They already have ordered six Airbus A380 aircraft which will be in operation from the year 2015. The company also operates with cargo flights in some countries of the world. Apart from that, the compan y has also entered the hospitality industry in 1984 and launched Virgin Holidays. Virgin Holidays tour and traveling venture that operates in the new Virgin Atlantic routes such as Orlando, Miami etc. Some of the major competitors of Virgin Atlantic are British Airways, Air France, and the Fly Emirates. Presently, the employee strength of Virgin Atlantic is around 9000 worldwide. Last financial year Virgin Atlantic earned  £46.8m revenue while their annual turnover is around  £2m. Virgin Atlantic is acknowledged globally for its excellence in services to the customers and the unique promotional strategy. Through this report, the competitive strategies and core competencies of Virgin Atlantic airline will be uncovered.

The nature of Crime Essay Example | Topics and Well Written Essays - 1500 words

The nature of Crime - Essay Example However, an understanding of both these theories is important because they help in knowing the nature of crime. The central proposition made by the strain theory is the idea that social structures and individual situations within a society may be the causes of crimes since the strain put on the individual due to them encourages criminal behavior. This theory emerges from the work of Émile Durkheim and has been further developed by many social scientists following in his footsteps (Cullen, & Agnew, 2006). With regard to the strain which causes crime, there are two possible sources i.e. social structures and individual experiences (Miller et. al., 2002). The first one comes from the social structures which define how the needs of an individual are to be satisfied. If the social structures are inadequate, especially with regard to satisfying the needs of the middle class, then more people from the middle class may turn to crime if they see a lack of opportunities and have limited means (Miller et. al., 2002). Therefore, in this respect, the blame for criminal activity or the increased rate of crime comes from a failure of social institutions rather than individual negligence. The second strain can come from the individual since the experience of a person within society can lead him/her to a life of crime (Wikipedia, 2006). For example, if a middle class person sees enough things which lead him to desire more than his/her means then s/he may choose to do things which are illegal to attain those things (Miller et. al., 2002). Of course that person may not actually need those things for their basic survival but the creation of the need can come from their own experiences. Similar to the strain theory, the social disorganization theory also focuses on the relationship between the individual and the social setup. However, the primary focus